There's an old line I've heard over the years and it's been modified numerous times, but essentially it goes, If you do what you've always done, you'll never get more than you ever got! For many of you it's time to make some changes in your business if you intend to grow.
I've shared several posts on this topic over the years, but each Spring, just after convention season a lot of photographers start thinking about two areas of their business. First, if they're part-time, they start thinking about going full-time. Second, if they're established full or part-time they start thinking about what they need to do differently.
While the timing would be so much better earlier in the year, it doesn't matter. Building a more successful business is something you should be doing ALL YEAR LONG!
Let's start with dealing with fear, especially if you're part-time and thinking about going full-time. If you've developed a solid skill set, that's the first thing you need on your side, but it's not enough by itself. You have to think about marketing. Remember, any moron can get their first client. The key is getting the second, third and fourth ones and then getting that first one to come back. This isn't a career path where you can fake it 'til you make it!
Getting out on your own is supposed to create a little fear - if it didn't then everybody would be doing it. It took me most of my life to finally get out on my own, and I was terrified when leaving a great job as President of WPPI and Rangefinder Magazine
What was I afraid of? Failure! This is where my wife, Sheila, played such an important role and it's something everybody needs when you make a change like this - a good support network, whether it's just one person or a whole bunch of friends and family.
Time to get specific on business building ideas:
It's logical to be nervous about stepping things up, whether it's revitalizing an older business or giving up your day job to go full-time. Most important of all stay focused on your dream and don't let the "negators" in your life get to you. They're only jealous of your passion!
"Success in life comes when you simply refuse to give up,
with goals so strong that obstacles, failure and lost only act as motivation."
Good luck - you know where to find me if I can help.
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