July 4th Weekend - From the Heart

Life is short, live it.
Love is rare, grab it.
Anger is bad, let go of it.
​Fear is a mind-killer, face it.
Memories are sweet, cherish them.
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by Skip Cohen
 
I'm in one of those sappy moods, so don't give up on me until I'm done with this post.

Thirty-three years ago this weekend, I was sitting in a hotel room nervous about starting a new job on Monday. It was my first day as President of Hasselblad USA. I'd been in the industry for almost twenty years at that point, but I look at that Monday as the real start of my career in photography.

We had a fantastic team at Hasselblad, and I'd experience so many incredible memories over the next twelve years. Many of my very best friends today came into my life during those early years. While I've always loved the imaging world, it's thanks to so many of you today that make getting out of bed such a kick every morning. 

The pandemic has created a new norm we all have to deal with, but I can't think of a more incredible industry to weather the storm and help the world stay focused on what's most important in life. 

Over the years, I've been accused of being the industry cheerleader, wearing rose-colored glasses too often. Well, maybe more people need a pair of those glasses! I love this industry, and if I can help you find a new direction to help rebuild your business, you know where to find me.

Together we can make it through any mess the world throws at us - and I know what a simpleton I sound like when I say that. It's tough right now, and even worse, it's scary. I find myself worrying about Sheila, family, and friends who are all vulnerable. That fear, if not controlled, would turn into procrastination, complacency, and depression. It's a roller coaster of emotion these days, and it takes work to smile from the inside out. Anybody can smile on the surface, but you have to dig to stay happy.

Ironically, it's Independence Day, and we're all fighting to be free of the pandemic. So, stay safe, listen to the doctors, NOT the politicians, cherish your skill set, and ability to help people continue to capture memories. Last but not least, my offer to help is in the foundation of virtually every post I write. But I'm not alone - I'm joined by hundreds of other community members who all share the same love for the craft. 

Last but not least, thank you for being a reader, an artist, and for many of you, a great friend.