It's Marketing Monday and technically the last week of the "slow season" because business starts to ramp up in April. This is your last week to procrastinate about cleaning up those corners of your business you've ignored for too long.
As a kid, I remember being told I couldn't go out to play with friends until I cleaned up my room. Later as an adult, I remember one of my dive buddies being told by his wife he couldn't go on a scuba trip until he cleaned his home office! Somebody reminding us to clean something up seems to follow us throughout life! LOL
Well, this morning it's my turn, reminding you that it's time to clean up your website, blog, Customer Service issues, your gear or maybe it's outside your office or studio and time to make sure your reservations for an upcoming conference are all set.
The list goes on and on, but here are some things to think about before business picks up substantially and you're running too fast to do maintenance.
No one single post can include everything, but without any hesitation, ALL of you have something you've put off doing to make your business stronger in 2019. Don't let the year start out with a flat tire! In the same way, you'd check everything out on your car if you were making a long road trip, do the same with your business.
And, at the risk of doing a little shameless self-promoting - I'm speaking at ShutterFest April 23 and 24 doing two programs. The first is a double and is going to cover all the ideas above, and more - it's all about low-hanging fruit. Many of the ideas I'll be sharing will be things you can do almost immediately to build a stronger business. The second is all about fine-tuning your blog and making it an asset to your business instead of a liability in your growing list of responsibilities as a small business owner.
If you get stuck trying to figure something out, you know where to find me, and I'm happy to help. We're all too close to our own businesses and sometimes it just takes another set of eyes!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.