It's Time for You to Stand Out as a Business Owner

by Skip Cohen

It's a short post this morning with a point that's so perfect for today!

Koi are beautiful but put a few hundred together in a pond, and they all look the same. None of them truly stand out.

Well, that's exactly what's happening in business right now, especially in photography. Everyone is in the same boat, battling similar challenges. Too often they're trying to rebuild business with the same old products and services.

If you're going to stand out, you've got to bring something new to the party! You've got to position yourself as a leader in your community. You need to start planting seeds of ideas on memory-makers. You need to take advantage of all the creative ways out there to reach your target audience. The pandemic took a lot away from every business owner, but it doesn't have to impact your creativity and marketing skills.

Seasonality in photography is right around the corner with graduation, proms, Mother's Day, and Father's Day. While most of what the pandemic did was painful, there's a new stronger sense of family today. There's a greater demand for family portraiture and you can help put the pain of the last year on a back burner.

As photographers, you're magicians. You take intangible moments and turn them into memories your clients can hold in their hands for a lifetime! I wrote this the other day in a post - think about the last year. What's grandma missed the most? Her family - and what better time for an updated family portrait?

If you're stuck for ideas of what to do this season - you know where to find me. There are so many opportunities for you to be a leader.

In the midst of every crisis, lies great opportunity.
Albert Einstein