by Skip Cohen
I first shared this post as part of my Fast Food Friday series last year, but it's even more relevant today. The pandemic and social distancing have changed everything in business today. Now, more than ever, your website and blog are critical components of your business. Sadly, too many of you have websites that could put a rock to sleep!
I've done a lot of website reviews over the years, and so many of you miss an opportunity to make a great first expression. A visit to your website needs to be a great experience. Like shopping at Macy's vs. Nordstroms - you've got a choice to make in the experience you give visitors to your website!
In reviewing websites, photographers will often say to me, "I know it's out of date. I need to fix those images." Well, the days of procrastinating are over, and it's genuinely a you-snooze-you-lose scenario. Here are some ideas, most of them easy fixes and things you can do NOW!
While somebody will challenge me on this, you can't be in business today without a website. I also feel a blog is essential. Why? Because your site is about what you sell, and your blog is about what's in your heart. Both work together, much like advertising and publicity. Together a great website and blog can open doors, build trust, and help establish your reputation as a professional photographer.
But just like discussions on Facebook forums about what photographers wear when shooting a wedding, you've got to dress the part. You've got to dress for success! Your website is the equivalent of a bricks and mortar store - make a visit, starting with your audience walking through the front door, that's memorable and a fun place to "shop."
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.