Earlier this week I posted an image of Carey Nash's that to me was simply a "wow" print. A "wow" print is any image that gets you to stop and take notice - it can be whimsical, serious or artistic. For me personally, it's usually so strong that I'd consider having it on a wall in my home, even though I had no connection to the subject.
All of this is based on personal taste, but in one of the forums a discussion took off that picked the image apart. At least one photographer felt it was far from perfect with blown out highlights and shadows under the eyes of the bride. It looked "gimmicky and contrived".
Anyway, the discussion went on long enough and eventually morphed into the topic of print competition. I decided to take the topics discussed as a post this morning, to hopefully help a few of you get back on track.
Carey, when asked how the bride felt about it commented, "...she really loves it and shares it often." and there's one more definition of a "wow" print - it's about marketing and sharing. Nothing will help you build your business faster than exceeding client expectations, making your work habit-forming and having clients share your work with other potential clients!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.