As with everything I write on Sunday mornings, I'm off-track from the business and marketing of photography, but it's hardly a typical Sunday. It's been a bizarre week here in south Florida because of the hurricane. There were lines at the gas stations, shelves in a couple of markets were bare, and there was a quiet rolling fear of the unknown. My heart goes out to everyone in Dorian's new path, but you could hear a city-wide sigh of relief when the hurricane tracking model changed yesterday.
In the aftermath of the good news, we had a chance to relax a little. Sheila and I love watching college football and the first major upset of the season came with Georgia State beating Tennessee. Georgia State was without question the underdog. After the win, one of the sports commentators asked the coach if it was true he told his players the following:
"If you don't believe, don't show up!"
It was such a great line that I wrote it down, so I could use it in this morning's post. Think about the power of that statement and how it applies to virtually everything we do. Examine the goals you have an artist to capture beautiful images, and as a business owner to exceed client expectations, and make yourself habit-forming.
I meet so many photographers at conferences and online who, when business is slow to grow, they start to question their decision to be an artist. Great photographers don't happen overnight. Look at any photographers you admire, and you'll find they've never stopped learning or growing.
Take it one step further - they've weathered so many different storms in their lives. But through every challenge, they've never stopped believing in themselves or their dreams. They've learned to listen to their hearts.
And there it is - my point this morning - you can't create images that tug at people's heartstrings if your own heart isn't in it! You know how to focus on your subjects, but don't back off from focusing on your dreams.
It's short and to the point this morning - photography and the respect and support your clients deserve requires you to believe in your skillset. If your skillset isn't there yet, then it's pretty simple - be patient and keep working on it. This is one business where you can't fake it 'till you make it.
Wishing everybody a terrific Sunday and one filled with family, friends, and time to appreciate everything you have in your life. And as always, it's a time for those eleven-second hugs with those people who believe most in you!
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