How's that website working for you?

Your website is essentially the key to connecting with just about every potential client. Don't invite them into a world of mediocrity!

by Skip Cohen

We're finally into the start of the "busy season" and whether biz was good or bad for you in 2012, you've got a fresh start right now. The economy has been a challenge for everybody. Sadly, a lot of photographers pulled back on their advertising and promoting.  They're following the profile of the hot dog vendor. 

I can't fault anyone for being worried about business, but too often being ultra conservative becomes a self-fulfilling prophecy.  The bottom line is, now is the time to look at every aspect of your business, especially your website.  Your website is your calling card - it's the one vehicle that virtually everybody interested in hiring you is going to look at.  

Don't kick off this new season without really putting yourself out there. Think about it - if so many of your counterparts are  pulling back then isn't this the perfect opportunity for you to make your work really stand out?  You've got a chance to be in the spotlight all by yourself!

Just watch this short video with Trey Ratcliff, Jim Garner, Kevin Winzeler and Sancy Puc.  It's four of the industry's finest photographers talking about the passion for their work and the importance of how their work is presented..

So, before you blame the challenges in your business on the economy or the Uncle Harry's of the world, are you happy with your website? Is it time for a face lift and a new look for your business? The best time to launch a new brand or look, is when your competition is slowing down and their marketing efforts lacking. Maybe it's time to go back to square one and analyze your site, your images and the message you're sending to your clients when they "walk through your door".   Are people talking about what they saw on your website, or did it look like everybody elses?

Illustration Credit: © senoldo - Fotolia.com