Over the years I've had some fun with the topic of customer retention, but from the sarcastic side of life. I first shared this concept a few years ago, but it's time to update my list! I'm back with more ways to lose customers. Sadly, there's nothing on my list I haven't seen happen over the years. People really do this stuff.
The good news is how easy it is to make changes. It takes time and consistency, but if you need to clean up your act a little, it's the "slow season" and what better time to start than right now?
Forty percent of the world's population is on the Internet. In the United States alone we're at eight-nine percent with just under three million Internet active households. And, if you want to check out other countries just click on the graph to the right.
Here's my point - every consumer has incredible reach today. That means for many of them they have the ability to influence thousands of people with just one post or tweet. You'll never be able to please everybody, but you can build a reputation that exceeds client expectations.
Make yourself habit-forming! Be an artist who your clients not only love working with but insist their friends get to know as well. Don't be afraid to show your passion for the craft, capturing memories and your clients. Be an artist who cares.
Your customer doesn’t care how much you know until they know how much you care.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.