The other day I posted a video from Profoto's archives. When I shared it on Facebook, I asked a very simple question, "What kind of images could you create if you had no restrictions on the control you wanted over your lighting?" Later in the day, I got an IM from Chris Baylor in Texas. Chris asked if I could take the same type of question and apply it to a business application and here's part of what he wrote:
At the core of this thought is business -- How do I develop an idea into repeatable revenue? If I make the investment in the gear, how can I make it pay for itself and develop my craft and be the Game Changer? Two most simple questions that I would personally love to be the guinea pig and beneficiary of said experienced industry professionals.
I picked up the phone and called him. Out of our conversation comes this first attempt of ideas directed at helping you become a game changer. It's not an easy challenge, and it can't be done in just one post. I want to start with a series of points you need to focus on with your business and then with another post, take the same approach to a marketing campaign. So, here goes - a list of things for photographers to do to become game changers.
So, there it is, ten tips on how you can become a game changer, a leader in your community and an artist people know they can trust.
"Your customers doesn't care how much you know until they know how much you care!"
Photo Credit: © victor zastol'skiy
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.