The other day I posted a video from Profoto's archives. When I shared it on Facebook, I asked a very simple question, "What kind of images could you create if you had no restrictions on the control you wanted over your lighting?" Later in the day, I got an IM from Chris Baylor in Texas. Chris asked if I could take the same type of question and apply it to a business application and here's part of what he wrote:
At the core of this thought is business -- How do I develop an idea into repeatable revenue? If I make the investment in the gear, how can I make it pay for itself and develop my craft and be the Game Changer? Two most simple questions that I would personally love to be the guinea pig and beneficiary of said experienced industry professionals.
I picked up the phone and called him. Out of our conversation comes this first attempt of ideas directed at helping you become a game changer. It's not an easy challenge, and it can't be done in just one post. I want to start with a series of points you need to focus on with your business and then with another post, take the same approach to a marketing campaign. So, here goes - a list of things for photographers to do to become game changers.
So, there it is, ten tips on how you can become a game changer, a leader in your community and an artist people know they can trust.
"Your customers doesn't care how much you know until they know how much you care!"
Photo Credit: © victor zastol'skiy