Holiday Cards in Summer?

Alone we can do so little,
Together we can move mountains!
Sarah Petty and Family

by Skip Cohen
 
Sunday Morning Reflections is always about something completely off topic from the business and marketing of photography. However, getting yesterday's holiday card from Sarah Petty got me thinking about one of the coolest relationship builders so many of you could be using right now.

Here's the short backstory: Sarah was late getting her holiday cards out and mailed them in February. On the front of the card, she printed "Better Late than Never." So, the card was lost in the holiday shuffle and got to my PO Box in late March. I don't use the box that much and picked the card up yesterday.

That's the front of her card above with Sarah and her family. There's something about opening a card like this in April, months after it was meant to be sent. It simply made me smile. I won't deny for a second I'm one of Sarah's biggest fans, but the idea of sending a holiday card out of the usual timing sequence is remarkable.

I've written a lot about relationship building being your top marketing tool, but this takes it to a different level. This past December holiday season, everyone was scrounging for a bit of faith in the future. While we're still not out of the woods, things are better for most of us today. We're slowly returning to a level of normalcy, and little by little, every day, things improve.

So, why not send out a card to your clients and friends to celebrate? Why wait until December to wish people peace and prosperity? I've shared the idea of holiday cards in July in workshops in the past. Still, this year the idea has a little more strength. There isn't a better way for you to remind your target audience you're there for support and to be their number one resource for all their imaging needs.

Wishing everybody a Sunday filled with things that help you bring back a new level of normalcy. And let's not forget those eleven-second therapeutic hugs I used to write about. They've been on hold for the last year, and they couldn't be more needed or important right now.

Happy Sunday...or Monday if you're on the other side of the world!