At this point I think I've shared every holiday card from Bleu Cotton Photography for at least the last eight years. They've not only turned their card into a family event, but shared it with all of us as well. They always exceed expectations, and while it's almost too late for you to get your own card out for 2017, it's not too late to think about next year, along with your stationery.
Here's my point:
Ali, Bleu and Fisher take their card to a incredible level. They set the standard, but whether you follow in their footsteps or not, isn't important. What is important is the opportunity you have to utilize a holiday card, and your stationery to remind people what you do for a living.
No photographer should ever send out a store-bought card EVER! That includes not only the holidays, but your thank-you notes and other stationery. USE YOUR IMAGES! And, on the back of the card at the bottom, just like Hallmark, give people a little more information with your website, email address and phone number.
Sharing your work in a holiday card is a perfect way to advertise. It's the perfect way to thank people for their support during the year, wish them happy holidays and remind them you're an artist!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.