by Skip Cohen
It's Marketing Monday, and if this sounds like a rant...it's only because it is!
As a working or aspiring professional photographer, one of your best marketing tools is at your fingertips. Yet, so many of you will miss the boat and purchase a box of holiday cards at CVS, or you'll do nothing at all!
Here's my point - a holiday card is a perfect way to show your work and remind people what you do for a living. NONE OF YOU should be sending out any store-bought cards this year. A card featuring one of your own images is the perfect way to remind people what you do for a living. It's so soft-sell that it's really hard-sell without aggravating anybody!
At the risk of this post sounding like an infomercial, Marathon's got their annual BOGO going on right now. That means you're decreasing the cost per card and increasing your potential for more revenue this season. Just click on either banner in today's post to find out more.
There are two different applications for holiday cards:
First, create a few hundred cards to send to clients and influencers in your community. Put your image on the front of the card and a pre-printed message inside. Then, add a hand-written message for special clients/influencers to personalize it even more. On the back of the card, it's your contact information. Only, instead of "Hallmark," in the center at the bottom of the card, it's the name of your business, your phone number, email address, and URL for your website.
Second, let's get holiday cards into your mix for your clients. This is about increasing revenue. After the last few years of challenges in life, this has the potential to be a remarkable holiday season. Again, it's your work on the front of the card, and you're working with each client to help make their card unique.
This is going to be a record-breaker for holiday messages this year. Think about it for a second: We're at a point in history where we're all trying harder than ever to stay in touch. What better way than spreading holiday wishes this season?
So, stop procrastinating! And like the Nike tagline...JUST DO IT!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.