I found a box of old photographs, disks, and DVDs in my garage recently and I felt like I'd found buried treasure!
My best guess is the ad above was created around 1996. It's all before digital, which is why it was so logical for both Kodak and Polaroid to be partners in the campaign. Before you could chimp with a quick look at the back of your camera, photographers used a proofing back and shot Polaroids to check composition, exposure, etc.
But the best part of this is looking back at the creative genius of my good buddy Nick Vedros. This was all done in-camera and the studio - no Photoshop.
The to the right is from a scrapbook Kalmar Ad Marketing, Hasselblad's advertising agency, created for me when I left Hasselblad in 1999. While the photograph looks like the main character is falling down the stairs, Nick and his crew built a set that laid flat and then he photographed from above. He had somebody under the stage moving a rotating barstool under the curled up subject and moving the roller skate, while he shot through the floor of the room above and dragged the shutter.
Light the image the right way, change the perspective on viewing and *poof* you've got Vedros creativity in full swing. It was an image that left people speechless. And if you've ever met or worked with Nick, then you already know this is nothing in comparison to some of the images he's created over the years.
But for me, the fun of Throwback Thursday is in the memories it brings back:
My apologies for a longer than usual Throwback Thursday post this morning, but that's the fun of it all. Old photographs bring back great memories and even set the stage for new ideas to implement today. So, have you done your own exploring for a great throwback image today?
Happy Throwback Thursday!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.