Hasselblad and the 50th Anniversary of the Moon Landing

It's the perfect image for Throwback Thursday, especially since this week is the 50th anniversary of the moon landing. Here's the backstory:

Every year Hasselblad corporate would print holiday cards for us to use in the US market. Recently Jim Morton, who I worked with at Hasselblad for many years and who so many of you know, sent me a stash of cards...all of them equally bad. Swedish elves flew in space; built gold cameras and there was even one of them delivering the 2000 FCW. The 2000FCW was on backorder for so long originally, they had even taken a price increase before it was ever delivered!

Click any of the three images above to view in the SCU Lightbox.

​So many of the most famous images we've all seen over the years, courtesy of NASA, were captured with Hasselblad. We always loved the history of the relationship with NASA, just not the elves in the holiday cards!

Whether you share old images on your blog or not, take the time to take a walk down Memory Lane. You just might be surprised at the memories old photographs bring back! And, if you're thinking about doing a holiday card this year, AND YOU ALL SHOULD BE, now is the time to thinking about the design.

No professional photographer should ever use a store-bought card. Use one of your images and remind people about what you do for a living. The front of the card is your image; the middle is a pre-printed message together with something handwritten for those people special in your life/business, and the back of the card has your contact information.

The holidays are the perfect time for a soft-sell approach to marketing - but NOT with a card bought at CVS!

​Happy Throwback Thursday!