I'm not sure how I missed sharing this video from Profoto a few months back, but I just watched it twice this morning, and it's so well done. It's not in English, and you'll have to hit "CC" to get the subtitles, but try watching it without any translation. Pay attention to not only the shooting style of Haiyin Lin but the videography as well.
What I love even more about this is the way Haiyin Lin chose to tell her story.
"Her journey as a photographer began after she graduated from Columbia University in New York City. At first, she mostly specialized in portraits but pretty quickly moved on to fashion shooting for top magazine titles such as Vogue and Harper's Bazaar.
No surprise, then, that Haiyin's initial instinct was to put the Profoto A1 to the test in the familiar surroundings of New York City. But after a little more thought, she came up with an even better concept. "I liked the idea of doing something more in the Chinese tradition, with a model wearing traditional clothes with a modern twist." As a result of this change of heart, Haiyin couldn't have found a location farther from the loud, overcrowded, choked-up streets of Manhattan."
Photography truly is the universal language and the beauty of both Haiyin Lin's images and the way the videographer has told the story is stunning.
This video was part of Profoto's launch of the A1 last year and appropriately named, "The World is My Studio." Click on either of my favorite screenshots from Haiyin Lin's video to read Steven Hanratty's more in-depth article last November.
And, if you haven't visited a Profoto dealer to find out what all the buzz is about, what are you waiting for? Just click on the link below to find the dealer or rental house nearest you or the A1 or B1X for more information to help make your world your studio!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.