I started Fast Food Friday to remind you of things you need to do to make your business stronger, market yourself better, and build your brand. Just like fast food consumed during those on the run lunch breaks we took for granted before the pandemic, they're just filling enough to get you through the day, but not meant to be your ONLY source of nourishment!
Today's blue-plate special in the SCU diner is diversity. The key buzzword lately is "pivot," and while we're all tired of hearing about its importance, it doesn't change the significance of having some backup skills to pivot to. The pandemic has changed everything in the demands typically put on photographers, and if you're a one-trick pony, you're in trouble.
So, let's change that! I don't know where I heard the line about growth and your comfort zone, but it's so true. And right now, as an artist, most of you are struggling with business, leaving you no choice but to diversify, and step into new skills and specialties in imaging.
Here's the cool thing about this industry - we have a history of watching each other's backs and helping each other get through the challenges. But, it all starts with your willingness to expand your vision and with it your skills.
Here are some suggestions:
Remember, even in the pandemic, what you show is what you want to sell. Shakespeare said it best,
"To thine own self be true!"
Stay true to your love for photography and imaging and start to show more diversity on your website in logically connected specialties. And you know where to find me if I can help!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.