Growing Your Business: Food Photography with AaronVan

by Skip Cohen

Technology and trends in demand NEVER slow down. Now add in the "new" normal created by the pandemic, and there are so many opportunities for photographers to raise the bar on their skills and expand their business. Here's one example:

Thousands of restaurants all over the country are serving outside. At the same time, carry-out has become a significant part of their business. Most of them have little in terms of visual assets to show their menu.

But there's one more factor playing a role in your potential to grow your business - most of you have time on your hands. As we come out of the pandemic and things return to a little more normalcy, while business is picking up, it's the perfect opportunity to fine-tune your skill set.

Aaron van is an accomplished food and beverage photographer. The video below is only eighteen minutes, as Aaron goes through the technique and tools he used to light and capture the image above. In addition, he shares a lot of great "how-to" content. 

So, whether food photography is typically part of your business or not, grab a coffee and take a few minutes to follow his process. Then, start thinking about the restaurants in your community that could use a little help in sharing their menu beyond their physical location!       

​Interested in seeing more of Aaron's work? Visit his website, and you'll see galleries of stunning work from one of the industry's very best. And check out KelbyOne for Aaron's most recent online workshop.