by Skip Cohen
If you follow me regularly, you've probably noticed a change in my suggestions on dealing with marketing challenges. It's the pandemic result, which has shifted so many things we simply took for granted. But it's not all negative. There are some unique opportunities to explore new and different paths to being a professional photographer.
As you expand your skill set to meet the new demand better, you need to modify your website. You may even need to build a second website that focuses on the new directions you're taking in your business if your target audience has changed.
Your blog also has to change. Done right, it can become even more valuable. Your website is about what you sell, but your blog is about what's in your heart. It's often your heart for your audience that can open just as many doors as your skill set.
Here are some suggestions to consider as you take on the challenges of the new norm:
Remember - What you show is what you want to sell. Now is the time to clean up your galleries and prioritize the categories of your skill set.
Shakespeare said it best:
"To thine own self be true!"
Stay true to your skill set and whatever new direction you've decided to take your business. Diversity is essential, but going with what your heart's telling you will give you the most satisfaction, not just another element rebuilding your business. Most importantly, be flexible, and if something isn't working or just doesn't feel right, then make the changes you need and keep putting energy into moving on!
And, you know where to find me if you just need an objective sounding board!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.