There's so much we take for granted these days, especially in the way we share images. The images above are part of a new ad campaign from Panasonic, which is remarkable. I grabbed a screenshot of eight of the forty-six featured photographs. You'll need to click on any image above to connect to the full ad, but here's what I love the most.
Besides sharing the latest in technology and information about the new full-frame LUMIX S1R, when you click on any photograph you link to a short piece about the artist. From there, you can scroll through more of their work, read a little about them, their experiences, and their love for photography.
I clicked on the black and white wedding image above and the banner below appeared. It was captured and created by my good buddy William Innes. I love his comment about the Lumix 24-105 mm lens, "It is the type of lens that can spend a great amount of the wedding day on your camera."
I hope you'll take the time to scroll through the entire LUMIX piece - all the banners in the Panasonic campaign link to www.makeyourbestshot.com. But there's another reason you should look at this page - it represents some of the very best storytelling. The story is obviously about the LUMIX S1R. But as storytellers, photographers need to pay attention to how everybody delivers their message. How are you going to share ideas for your own story?
Isn't time you found out what all the buzz is about with the new S1R? As I've written so many times before, Panasonic's tagline is "Changing Photography." They're keeping that promise with every product in the LUMIX line. And, they're also changing advertising with an interactive approach introducing us not only to the S1R, but some of the most respected artists in the world!
Click on any thumbnail to link to the campaign. Then, kick back and enjoy the journey with some incredible artists and beautiful images. Each one is a testimonial to LUMIX technology.
What a kick!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.