Great Images, Artists and the NEW LUMIX Full-Frame S1R

There's so much we take for granted these days, especially in the way we share images. The images above are part of a new ad campaign from Panasonic, which is remarkable. I grabbed a screenshot of eight of the forty-six featured photographs. You'll need to click on any image above to connect to the full ad, but here's what I love the most.

Besides sharing the latest in technology and information about the new full-frame LUMIX S1R, when you click on any photograph you link to a short piece about the artist. From there, you can scroll through more of their work, read a little about them, their experiences, and their love for photography.

I clicked on the black and white wedding image above and the banner below appeared. It was captured and created by my good buddy William Innes. I love his comment about the Lumix 24-105 mm lens, "It is the type of lens that can spend a great amount of the wedding day on your camera."

I hope you'll take the time to scroll through the entire LUMIX piece - all the banners in the Panasonic campaign link to  www.makeyourbestshot.com. But there's another reason you should look at this page - it represents some of the very best storytelling. The story is obviously about the LUMIX S1R. But as storytellers, photographers need to pay attention to how everybody delivers their message. How are you going to share ideas for your own story?

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Click to view in SCU Lightbox

Isn't time you found out what all the buzz is about with the new S1R? As I've written so many times before, Panasonic's tagline is "Changing Photography." They're keeping that promise with every product in the LUMIX line. And, they're also changing advertising with an interactive approach introducing us not only to the S1R, but some of the most respected artists in the world!

• FULL FRAME SENSOR – 47.3-megapixel full-frame MOS sensor that provides a wide dynamic range and excellent performance at high sensitivity (ISO 25600 Max sensitivity)
• LUMIX S CAMERA LENS – Easy-to-use 24-105mm standard focal macro zoom F4 L-Mount for LUMIX S Series Full-Frame L-Mount digital mirrorless cameras
• 4K VIDEO - Up to 4K 60p recording plus 6K Photo functions and HLG Photo.
• 187MP HIGH RESOLUTION MODE – A sensor shift technology suitable for taking very high-resolution landscapes and fine art photos via tripod with toggleable motion correction capabilities
• RUGGED MIRRORLESS CAMERA DESIGN – Dust/splash*/freeze-resistant design withstands heavy field use under harsh conditions for high mobility

Click on any thumbnail to link to the campaign. Then, kick back and enjoy the journey with some incredible artists and beautiful images. Each one is a testimonial to LUMIX technology.

​What a kick!