by Skip Cohen
Regardless of what holiday you celebrate in December, there are some great gift ideas this year for the photographer in your life...or just for yourself.
I won't deny for a second the products/services below are all from SCU partners, but they're here because they believe in education, and helping you build a stronger business. So, as somebody who believes in truth in advertising, these companies live up to their reputation for quality and support for the industry. And I've worked with many of them for a considerable part of my career.
So, whether you're stuck for gift ideas or not, here are some of my favorite show-stoppers for this holiday season:
Platypod - The Perfect Gift
While Platypod is relatively new to SCU, it's a product line and company that's grown near and dear to me. They're more than just an SCU partner, I'm personally active in the company helping them with their marketing, but I also love their product line. I'm having fun with it myself. Nothing is going to break the bank when it comes to the cost, and best of all is the new perspective Platypod will add to your creativity.
From an instant macro/closeup setup like we've shared in posts from Shiv Verma, Don Komarechka, and Larry Becker to simply using the Litra Torch 2.0 lights behind my laptop for better lighting on video podcasts and chats, there's been no shortage of creativity. I love the diversity. And, for travel and hiking, the Ultra with the Benro ball head is perfect.
Wander over to the Platypod website and check out the full product line and while supplies last, this year's holiday specials.
PhotoTexting - Helping to Grow Your Business
Senior photography isn't for every artist, but diversity is! Everyone is looking for ways to grow their business, and PhotoTexting recently launched its new Senior Rep Program. They've made it easy to get started and then build brand awareness based on your best marketing tool - relationship building with seniors and their parents.
As a gift idea, it's a classic and another no-brainer. PhotoTexting is standing behind their products with a great promotional getting started offer - the price of a cup of coffee! Plus, there are dozens of videos to take you through each step of the process.
If you're a portrait artist, growing your senior business can be an incredible experience, not to mention pushing your creativity to the max. Gone are the days of boring headshots! A senior session today is about capturing the personality of the subject and establishing the first step in a new relationship. Done right, that senior will be coming back for other events. Seniors become brides and grooms; brides and grooms start families, and the opportunities go on and on.
Marathon Press - From Marketing to Bella Art Prints
As the industry's leader in support for photographers printed needs, Marathon's grown to be the "new sheriff in town" when it comes to stunning print quality and albums with their Bella line. Going back to when I first came into the professional side of the industry, they were best known for all their support in printed business material - from business cards to brochures to direct mail pieces.
TODAY - it's everything from marketing support with the benefits of MAP, to bulk order holiday cards for your clients; family marketing campaigns, stationery, beautiful prints and albums, and the list goes on and on. They're an amazing company. They never slow down helping photographers with the tools they need to grow their business, and at the same time, create products with incredible consumer appeal. Their BOGO program is going on right now on holiday cards for your own use, or as a finished product for your clients.
Click the banner below and start doing a little shopping to help grow your business.
LUMIX - "Changing Photography"
Four years ago, I started shooting mirrorless with Panasonic's LUMIX line. Yes, they're an SCU partner, but remember my background - twelve years as president of Hasselblad USA. While I don't make a living a professional photographer, I know more than I let on. And it takes a lot to impress me. LUMIX totally recharged my love for having a camera in my hands.
But it's not just how easy Panasonic has made expanding my creativity and helping me grow - it's the durability and features built into every camera. It's the low-light ability it gives me to capture tack sharp images and control the variables in every scene.
Don't take my word for it - wander into your LUMIX retailer and check out the line for yourself. Look at everything - I currently shoot with the G9 with the 14-140mm lens and love it. And if you're looking for full-frame, check out the new S series!
Tamron - Expanding the Creative Tools in Your Camera Bag
Over the years, Tamron has grown to become one of the most respected manufacturers in the world in optics and great glass! Over and again, their lenses have won awards, but of greater significance are the outstanding artists who we've featured in SCU blog posts and podcasts. Again and again, we've shared stunning images captured thanks to Tamron products.
Tamron has an outstanding savings program going on right now, and it's a click away to check out. Then, wander into your Tamron retailer for your own test drive! You'll never be disappointed in the quality Tamron's brought to the industry or the diversity of the lens selection you have to choose from.
ClickCon - Expanding Every Artist's Skill Set
Last year ClickCon launched it's first show in Chicago. It was an overwhelming success with one innovative educational idea after another. With a busy trade show and jam-packed educational platform, close to 1500 photographers took part in establishing this incredible boutique conference as a venue to help artists grow their skill set in capture, post-processing, business and marketing.
There's a special early bird registration going on right now. It's a unique gift for the photographer in your life, or again, just a present you need to give yourself. Plus, it's in August and gives you a chance to recharge your battery before the seasonality of the year kicks in.
Starting Monday, March 23 at 2:00 PM EST. Ideas to help your business in these difficult times. Click for more info!
ClickCon 2020 Circle the Dates!!
It's rare that a first year conference has the power that ClickCon brought to the industry this past August.
The dates have been announced for 2020 at the Palmer House in Chicago. August 11-14!
What a kick!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.