It's Marketing Monday and for most professional photographers the slow season is winding down. Just like the old "got milk" commercial, how's your involvement in social media or, better put, are you using it wisely? This is a pretty cut and dry post today, but no one blog post on the topic could ever be all inclusive. So, I've only hit a few of my favorite suggestions.
We're all involved in social media today, whether it's through a website, a blog or how we use Facebook, Twitter, Pinterest, Google+, Linkedin etc. However, I've talked to a lot of photographers in the last few months who don't seem to fully appreciate the importance of paying more attention to a few of the key details.
Here's the fun of social media - it's so effective when done right. Your website is about what you sell, while your blog and just about everything else is about your heart. Done right, you have the reach that only magazines and newspapers had ten years ago. Done wrong and you'll sink faster than the Titanic!
Take the time during these last few weeks of the "slow season" and think through your social media strategy in the year ahead. Lay out a game plan that involves good content, consistency and showing more than just your images.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.