by Skip Cohen
It's Marketing Monday, and if you're old enough to remember the Mickey Mouse Club, it's "Anything Can Happen Day." Three things point out where my head is:
The result of this rollercoaster of thoughts this morning resulted in me yelling at Alexa to play the best of White Snake! LOL So, consider yourselves warned - it's merely going to be a strange morning!
The image above is of our gardenia bush that we've been nursing for over a year. It's finally blooming. It got me thinking about marketing. The flowers are stunning, but not for long. However, as quickly as one dies, another one is opening. Your marketing right now has to follow the same one-after-another pattern.
Two months ago, our lives changed. Getting back to what used to be the norm is taking longer than anticipated, but that doesn't mean you have to sit back and keep waiting. So, let's hit some tips and start NOW! You've got one goal - jumpstarting your stalled biz. It's nobody's fault business died, but it will be your fault if you bury it now!
It's not whether you get knocked down. It's whether you get up!
Just like the next gardenia ready to bloom, think about your marketing plans for the rest of the year. Marketing doesn't mean one special offer after another, but a continuous stream to maintain your presence.
I've shared this illustration numerous times over the years. You've got the greatest collection of marketing tools in the history of business - but nothing happens if you don't get started!
Most important of all, if you're stuck and just bogged down because of the stress and anxiety of the challenges today, pick up a phone and call a friend; find an educator you respect and check out what they're sharing, or give me a shout. I won't always have the answers, but I've got a network of friends who will!
Last night one of my favorite people, Jennifer Maring, shared the perfect quote:
I don’t regret the things I’ve done, I regret the things I didn’t do when I had the chance.
Always go for it!
Things are starting to get back to normal, but it's going to be a slow journey back to the "good old days" of two months ago. You can speed up the process by making sure you're maintaining a strong presence. Don't let this time become a stretch of your life where you look back with regrets over things you could have done.
And don't forget - we really are all in this together. And, there are so many of us willing to help!
Note: Gardenia thanks to the LUMIX G9 with 30mm LUMIX G Macro lens. Minor post processing in Luminar.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.