by Skip Cohen
It's Marketing Monday and time to plant a few seeds of ideas to still make the most of spring seasonality. Mother's Day, proms, and graduation have, for the most part, passed. That leaves Father's Day, and while it's only a month away, there's still time to pick up new business.
Father's Day is all about Dad! That means your target audience is Mom, and since women make 98% of the decisions to hire a professional photographer in the portrait/social categories, she's already somewhat in tune with family portraiture. Photographers rarely get a call from Dad realizing it's time for a new family portrait.
But you have to plant the seeds, and because of the timing - you need to do it NOW!
Just to help enhance the concepts, don't forget to share ideas on frames, albums, and presentation boxes. I'm a big fan of photoflashdrive.com. Brian Campbell, the president, has continued to put together a great product line. I receive no compensation; I just love the products.
I grabbed a screenshot from the website of presentation boxes. Just click on any image to link to the website. You'll be amazed at how many different products they offer.
Here's my point - none of this is rocket science. It's not complicated, but it does take work to get the word out. That means it's up to you to get your target audience excited, procrastination is NOT a marketing tool.
We're truly down to the wire. Father's Day is June 18, but there's still time for you to create a little excitement in your community!
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