by Skip Cohen
It's a new year, and more and more, I've come to realize the control we all share in pushing things back to a level of normalcy. The need to capture memories and the potential demand by consumers for the "magic," only a professional photographer can provide hasn't changed. Sure, it's been buried under a lot of stress, frustration, and fear through the pandemic, but it's still out there.
Just recently, Charles and Jennifer Maring shared this stunning family portrait on their Facebook page. While it was taken last fall, it was done during one of the pandemic's most restrictive phases. But it was still captured and created while maintaining physical distancing and exercising the necessary health precautions.
It might be too cold today in various parts of the country for a family portrait like this now, but that doesn't limit your ability as a portrait artist. Your creativity gives you the potential to create something just as stunning - the challenge is that it's up to you to plant the seeds of ideas with your target audience. This is where your blog, a personal letter to your clients, or a direct mail piece can help.
It's still going to be a while before the vaccine really makes a difference, but you don't have to wait! Hunkering down is about your health - NOT about your business.
Charles and Jennifer captured this image with the LUMIX S1R, LUMIX 70-200mm f/4 lens and a Profoto B10 (off camera for fill light). The exposure triad was: 1/80 @ f/8 ISO 100 in Manual.
Panasonic technology is "changing photography," and giving artists some of the most creative tools in the history of imaging. Click on either thumbnail below for more information about two of the Maring's most favorite tools!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.