I love this feature from the Tamron USA website because it does a great job of forcing you to think about the what you're hoping to capture with your gear.
Think about how most of you buy a lens - it starts with reading a press release or something online. Then you'll pick up word-of-mouth comments, especially in the various forums on Facebook. You'll look at your existing gear and decide it's time to expand what's in your camera bag.
Tamron's "Lens-Finder" helps you figure out what the best lens is for the application you're going to be doing the most. However, it's also interesting to think through other applications - things you might need great glass for outside your core specialty.
It all starts with a drop down box for the format you're shooting.
Next comes the actual application:
I especially liked drilling down on the macro category. I took it into food photography. This was my last choice before the finder took me to a selection of three great lenses that fit my criteria.
While some of you might think this is too basic for your skill set, I like the process because it gets you thinking about the quality of your results.
There's no need for me to take you further through the process, but click on any of the banners above and take the lens-finder out for your own test drive. Tamron's manufacturing some of the finest optics in photography and their selection of focal lengths and formats keeps growing.
And, their Father's Day "Instant Savings" promotion comes to a close in just a few days. So, if you're looking for a great gift idea or a great lens to add to your gear, click on the banner below.