Fast Food Friday is all about things you can do to build a stronger business. Each "blue plate special" here at the SCU diner, and there are 33 of them to date, is meant to help you identify those fundamental building blocks you need in strengthening your brand.
I started this series in February because it's so obvious how many of you want to be successful artists, but fail to recognize the importance of critical ingredients to pave the road to success as a business owner. So, with the help of Excire Inc. we expanded the weekly selection with a menu that was more extensive.
Although today's special is out of the SCU diner archives, it's the perfect entree for November. We're into the fourth quarter and it's the busiest time of year for all of you. Albums, reprints, sittings for family portraits, fine art prints, etc. are all part of holiday gift ideas and hopefully the demands on your time are starting to ramp up.
At the same time, as a business owner wearing multiple hats, you're pulled in different directions. Stress is rearing it's ugly head and the pressure for a strong finish to 2018 is nonstop.
I'm having fun with this Fast Food Friday today, just like a chef trying out some new ingredients. I've shared five mistakes so many of you have made in the past in the hopes you don't repeat them. There's even an audio bonus. Think of it the same way you'd get a singing waiter!
Happy Fast Food Friday and as always, wishing everybody a terrific weekend.
Wandering through the Internet several years ago I came across Desk.com and a list of "Five Annoying Customer Quotes" written by Allyson Stone. Today the site is called Salesforce.com and it's loaded with a lot of good content. Reading her five quotes, I wanted to put them into perspective for the business of photography.
Here's the thing about excellent Customer Service - it's about your attitude. It's not a department that's part of a large corporation. It's meant to be the foundation of everything you believe in business and about your customers. Excellent Customer Service is about making yourself habit-forming and exceeding customer expectations. Every client needs to feel like they're your most important customer.
"Your customer doesn't care how much you know until they know how much you care!"
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.