My good buddy Scott Bourne wrote this post for me several years ago on my first blog. I shared it again, exactly three years ago today. With PPE kicking off this week it's a great topic and the timing couldn't be better to share this with you. Whether you're headed to PPE, IUSA in January, WPPI in February, ShutterFest in April or any local or state show, networking is a key reason to attend every possible conference.
by Scott Bourne
Building a strong network is critical to your growth and the success of your business. Unfortunately, over and over again I see so many photographers making the same mistakes at every trade show, convention or workshop. Here are five of the most common ones for you to hopefully take note and stay away from.
1. Be prepared. I mean really prepared. Bring business cards (yes I know it's basic but I admit that once or twice I forgot mine so you might too.) Make sure you're properly groomed. Bugs in your teeth won't win you many friends. Dress appropriately.
2. Don't interrupt. If someone you want to meet or network with is talking with someone else, you won't make a very good impression if you bulldog your way to the front of the line. Wait your turn.
3. Don't talk too much about yourself. Don't brag. Don't profile. Don't strut. Be humble. I know it's hard to be humble when you're as great as you are, but try. Listen to what other people think. Let them finish their thoughts. Ask follow up questions to show that you are interested and listening.
4. Don't be shy. If you want to network, you can't do it from the back of the room. You have to be willing to put yourself out there. Go for it.
5. Don't monopolize your new friends' time. Networking is simple. You introduce yourself. You listen to what your new friend has to say. You exchange cards. You figure out if there's anything you can do to help your new friend. You make an action plan to follow up with each other and you move on. Everyone at a networking event is looking for a chance to make new contacts. Let them. Take your turn and move along.
Networking can be very valuable. Skip and I have built entire businesses and careers around networking. Get off on the right foot and avoid these mistakes. You'll be better off for it.
Illustration Credit: © ova - Fotolia.com
We've postponed the f64 Lunch Bunch for a few weeks. There's so much going on in everybody's lives right now in terms of help and education. However, we're all still here to help and just an email away.
And if you missed the May 6 lunch with Bobbi Lane and Tony Corbell - it's pretty amazing. The video is just a click away.
ClickCon 2020 Circle the Dates!!
The pandemic may have moved the dates for 2020 to August 10-13, 2021, but that's NOT slowing Team ClickCon down. Stay tuned for new programs online with ClickCon Nation! It all starts on August 11th.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.