by Skip Cohen
We're living with a new normal in communication. Face to face meetings are minimal, but phone calls, Skype, Zoom, Facetime, etc. are critical in how we talk to each other. And even though a phone conversation allows two people to hear the inflections and emotion in their voices, there's still no visual anchor.
This isn't a new topic; in fact, the quote above I've shared numerous times, but with the new normal, everyone needs a reminder about fine-tuning your listening skills. It all starts with slowing down and not being distracted. You've got to listen to the client and ask for clarification if you don't completely understand what they've said.
Listening these days goes hand in hand with your written skills as well. So let's fine-tune everything in how you communicate.
Your most influential marketing tool is about building relationships and trust. It applies to every specialty within photography, including commercial, boudoir, family, children, maternity, and the list goes on and on!
The biggest communication problem is that we do not listen to understand.
We listen to reply.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.