by Skip Cohen
Fast Food Friday is all about fine-tuning your business. I started the series thinking I'd run out of things to talk about in six months, but here I am over a year later with only a couple of missed Fridays. Each weekly suggestion hits a concept to help you build a stronger business, although now and then they also include ideas for a better life as a business owner.
For example, I missed last week's Fast Food Friday because I took my own advice and for the first time in many years, I went pretty much off the grid in New Mexico for ten days. I had a couple of goals, to recharge my battery and get quality time with my wife, Sheila. The only work I did was check email and share some previously prepared posts. I typically worked for just thirty minutes each morning before Sheila woke up, and it was just what I needed.
It's so crucial for you to recognize your limitations. We're all small business owners, and the stress can often seem non-stop. You've got to recognize the signs when you need a break BEFORE you crash and burn.
Today's "blue-plate" special in the SCU diner is very different from many of my past posts. It's about taking full advantage of technology, consumer trends, and communication. And, while it might seem like it's a long way from recharging your battery, today's topic can help you expand your reach. We're all results oriented, and mobile communication definitely needs to be a part of your arsenal of marketing tools!
The more successful you are in your marketing efforts, the less stress as a result of maintaining a more even flow in business and revenue.
One of My Most Favorite Mobile Apps
Over the last couple of months we've shared a lot of great information about the power of texting thanks to PhotoTexting.com. But, there are still so many of you who don't understand all the benefits. So, I thought I'd share how I'm using one of their apps.
Text the word "speaker" to 888-981-6118
Sending the text message I've created to my PhotoTexting.com 800 line you'll get back a short message from me with a link to a mini-mobile brochure I built about SkipCohenUniversity. I've included a couple of SCU highlights, along with my upcoming programs at ClickCon in August.
When I speak at ClickCon, I'll be adding the highlights and links from each presentation. This will give attendees the ability to kick back and listen without worrying about taking notes during my presentations. Plus, I can easily give them live links to other material to help them grow a stronger business.
Now, think about your own clients and your target audience. The power of texting is growing at an incredible rate. If you're looking to grow your business and stimulate more sales, it's an incredible way to keep in touch, present new offers, demonstrate customer appreciation, and maintain top-of-mind awareness with your clients.
Remember, 82% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails they receive. And, while I know some of you are skeptical about the concept, done right, this can be an incredible way to keep in touch with your clients and reinforce your very strongest marketing tool, your ability to be a relationship builder.
If you haven't checked it out already, visit the PhotoTexting website with a click on the banner below. It's a great opportunity to learn how to build a stronger marketing presence, build more relationships, and take full advantage of the ever-changing world of communication. And, if you're working to build a stronger reputation within the senior market, you're already working with a target audience well in-tune with the concept of texting!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.