by Skip Cohen
Fast Food Fridays are always about things you can do to fine-tune your marketing and business skills. They're not always short and easy to implement, but they are ALWAYS essential to help you build a stronger business and presence.
I started this series because, except for doctors, photographers are the second worst business group on the planet. Relax, it's not because you don't care, it's because most of you are right-brain creative types. Your passion is in the capture and creation of the image, not in the operational side of running a business.
So, it's been over a year ago, and every time I think I'm out of things to write about, something new comes up. This week I stumbled into a series of my own mistakes in a blog post that could have been easily avoided. Then, I was reading a post from a good friend on Facebook with so many errors it made me look like a Rhodes Scholar!
Tools to Look Smarter Than You Really Are!
I had a challenge this week that left me feeling like the old style shot of a kid in a dunce hat in school. Obviously, that doesn't happen anymore, but maybe for a few of us, it should!
Here's my short backstory: I published a post and then went back over it for the next two days as people found typos I missed. At the same time this was going on, a good friend published a lengthy post on Facebook that had so many mistakes, it was almost unreadable.
I write all day every day. It's my job, so it's even more embarrassing when I make easy to avoid mistakes. However, most of you are NOT writers, so while I've touched on some of this in past posts, it's time to hit the topic again. Here are some things to help you get through the challenges of writing when you'd rather be behind the camera than your computer!
And remember - there are no erasers on the Internet! Never publish anything you don't want the whole world to read!