Since February, I've been sharing Fast Food Friday - posts about things photographers need to be doing to build a stronger business and help make 2018 an outstanding year. The SCU diner has served up twenty-five different "blue plate specials" covering your website, blog, marketing, networking, and demographics, just to name a few.
This week the SCU diner is taking on a new cuisine, thanks to Excire Inc. Excire's Search Pro software helps photographers save time when it comes to searching for images through Lightroom Classic CC. For many of you it's going to be a huge time saver, helping you find important photos faster.
Keeping with the theme of things that can save you time, I decided it would be fun to change our menu, and start giving you ideas to help you become more efficient in marketing. We're going to expand this series to focus on specific promotional ideas to help you grow your business. We're going to mix up the "fast food" with some bigger entrees!
Fast Food Friday is going to give you bigger ideas on how to better utilize your time starting with this week's promotion: putting together an open house. Between part-time and full-time photographers there are thousands of you who don't have a studio. To that point - whether you have a bricks and mortar business address or work out of your home, these next couple of months are the perfect time for you to host an open house and introduce the community to your work.
Hosting an Open House...When You Don't Have a Studio
Let's start by getting rid of the stigma of not having a full-time business address. Obviously having your own studio gives you something more to talk about, but this is about showing off your work together with your personality. It's about getting your community to know who you are.
Whether you have a studio, full-time business address or not isn't important. What is important is getting people to know who you are and understand your love for the craft.
Fast Food Fridays are brought to you by:
Just click on the banner above to visit the Excire website. Take Excire Search Pro for Lightroom Classic CC for your own FREE 15 day test drive. And follow us on Facebook for the latest information on this exciting software and time-saver.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.