This might be one of our shortest and easiest recipes from the SCU Diner. And, it's not really exclusive to professional photographers, although that's the direction we're most focused on.
One of the top complaints of new couples after the wedding is the photographer didn't meet their mindset with the finished photographs, video, and album. And the reason most often relates to listening skills. So, here are a few suggestions:
Your strongest marketing tool, which I've written about before is in building a relationship and trust. It applies to every specialty within photography, including commercial, boudoir, family, children, maternity, and the list goes on and on!
"Do not listen with the intent to reply, but with the intent to understand."
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.