Each week I've been sharing ideas on marketing and business in the hopes these topics will help you fine-tune those areas of your business needing a little attention.
I called this series "Fast Food Friday" because most of you are right-brain dominant artists, and need reminders on building your business in the form of fast, easy to implement ideas. And, whether you believe in left vs. right brain theories, the point doesn't change. You're artists, and you'd rather capture and create great images than deal with the operational side of your business.
This week summer officially kicked off. The busy season is back and in full swing, but that doesn't mean you can kick back and ignore marketing.
Unlike a lot of past blue plate specials, today's topic is the equivalent of one of those big Las Vegas-style all you can eat buffets. The topic is brand-building and it's the big picture for every Fast Food Friday special to date.
Building a strong brand and creating top of mind awareness for your business should always be your goal. It doesn't happen by accident, so I'm going to give you a fourteen things to think about and then fine-tune wherever you feel they're most appropriate. Remember you don't build your business and walk away - a strong brand is about continually fine-tuning and creating awareness.
Fourteen Ingredients to a Stronger Brand
Over the last several years I've written about virtually every aspect a photographer needs to pay attention to when it comes to building your brand. Brand awareness is all encompassing and about every aspect of your business. This is a reminder that you can't put all your eggs in one basket, or even two or three. For example, social media is essential, but just a Facebook page isn't enough.
Building your brand and marketing is about weaving a web around your target audience. It's about being everywhere they are. It really is that simplistic, at least in terms of establishing stronger reach.
There are fourteen action items on this list, and within each, there are probably a dozen subcategories. Just remember, they won't do you a bit of good if you can't walk the talk! If your skill set isn't up to par, you'll create more problems that will weaken the components of the strong brand you want to build!
Photography is one of those career fields where your education never stops. Keep working to raise the bar on your skill set and at the same time build your marketing strategy. They all go together!
Missed any of the past Fast Food Friday specials?
There's a lot of great content with each post covering another aspect of running a stronger business in photography. They're all just a click away.
And, if there's a topic you'd like to see on the "menu," let me know in the comment section below and we'll turn it into a future special!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.