This blog series is about fine-tuning your website, blog, and business. There are so many little things that require a little touchup. They're usually easy to fix, but they can have a significant impact on making your Internet properties a better experience.
It's human nature to be too close to your own business and miss how some of the things you do might be perceived by your target audience. Fast Food Fridays focus on things to give you a stronger presence.
You know how to focus your camera, but what about everything else?
This is the tenth "blue-plate special" in the series. And, just like a diner, there's a new one every Friday.
On the menu today is one of my favorite pet peeves which is so easily fixed - let's get your policies OFF your website. Policies are important, but they belong with your contract discussion, not in the spotlight the first time a potential client visits your site.
Most of Your Polices Don't Belong on Your Website!
There's an expression in business I learned years ago called "managing by the exception." It's most often used in reference to a company's policies when there's no extensive history behind a particular procedure, except a single incident that happened in the past.
Here's the perfect anecdotal story:
A little girl is watching her mother cook a roast beef, and she cuts two inches off the roast and throws it away. She asks her mother, "Why?" Mom says, "Because that's the way my mother used to cook a roast beef."
The little girl goes to the grandmother and asks, "Why do you cut two inches off a roast beef before you cook it?" The grandmother replied, "Because that's the way my mother taught me to cook a roast beef."
The little girl has one more shot at understanding the mystery and asks her great-grandmother, "Why do you cut two inches off the roast beef before you cook it?" The great-grandmother held her hands about 8 inches apart and said, "Because I only had a pan this big!"
So many of you have policies with little or no contemporary justification. For example, I see a lot of websites with policy statements about deposits and cancellations, apparently the result of somebody getting "burned" and making sure it never happens again.
I'm not against policies and procedures, but they don't belong on your website.
Most important of all, wherever you do have text on your website, keep it short and to the point. Remember a picture is still worth a thousand words and the purpose of your site is to get people excited about your work. The best way to do that is to dazzle them with great images.
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.