It's hard to believe we've been able to share a new Fast Food Friday almost every week since last February! And, while it started as a way to share quick ideas to help you raise the bar on your business, today's blue-plate special is a lot more than just "fast food."
Today is a full entree, but it's also an opportunity for you to change one aspect of your business - how you communicate with your customers.
Just like the Internet changed the way we share photographs, our phones have changed the way we communicate. We're all texting more and more. I'm using text messaging all the time. From our local CVS Pharmacy to dinner reservations to updated airline information when we're traveling, texting is fast becoming one of my most efficient methods of communication.
Why? Because it's fast, and when done right I have instant fulfillment to my questions, along with a visual copy to refer to later on if needed.
Texting is here to stay, but sadly, so few of you understand the benefits and the many things you can do to engage customers faster, improve customer service and establish an ongoing system for demonstrating customer appreciation.
Five Things that STOP Potential Clients from Making Contact
In the last few weeks I've been introducing you to Phototexting.com, a new SCU partner. I'm excited about what they offer and in fact, I'm using one of their applications myself when teaching/speaking. While they're an incredible developer of marketing apps for photographers, they're really a communications company and they're changing the lives of business owners every day.
I "borrowed" the five points below from their website introduction to share in today's Fast Food Friday, the top five things that stop potential paying clients from contacting your business.
1. Today's consumers do not like email and will avoid filling out forms. Solution: Potential customers may not be ready to engage in a personal call with you, but they will text you. The option to text your business phone number is faster, easier, and preferred by consumers. Texting starts more conversations, more conversations means more bookings.
2. Consumers want answers to their questions NOW. Solution: Answering inquiries instantly is expected and offers great customer service. With PHOTOtexting Text Chat, you are notified instantly that you have a business text and you can respond immediately from your phone, from anywhere.
3. Consumers dislike waiting for additional company information they're promised. Solution: When a lead is asking for more information about your pricing or services, they are close to making a buying decision. PHOTOtexting provides you unlimited smart apps of all your services that you can instantly send to their phone.
4. Consumers appreciate follow up and will respond. Solution: Once a consumer contacts you, they are automatically added to your company mobile list. This makes it easy to send automated alerts and promotions to consumers, keeping them updated and engaged with your company.
5. Consumers want a deal. Solution: Let's face it, everybody wants a deal. A simple added value can move a potential customer closer to booking your business. Need a spike in your business? Send out a text blast alert or promotion to all of your leads with one touch.
I know there are plenty of skeptics out there, but here's a statistic I shared in a post a few weeks ago: 82% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails they receive.
Check out everything PHOTOtexting has to offer. There are so many different applications and ways for you to build stronger brand awareness, increase sales and expand your reach.
Check out four of my favorite ways to use PhotoTexting.com and test drive the process yourself with a text to the number below.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.