by Skip Cohen
In February last year, I had an idea - a weekly series to help you fine-tune your business and marketing skills. I chose to write them fresh each week to give you content that was based on things I had noticed during the previous week. Well, here we are eighteen months later, and I think I've only missed two to three Fridays in the series.
There's a never-ending flow of topics all thanks to interactions I have with so many of you throughout the week via the Internet, phone and here and there in person. Each post in the series has hit on a topic most of you need to pay more attention to.
As I've written many times in the past, as right-brain artists, so many of you ignore the operational and marketing side of the business. Well, there are no Success Fairies who are going to come into your business in the middle of the night and boost sales, clients, or revenue. It's strictly up to you! Take a scroll through all the past "blue-plate" specials from the SCU Diner, and you'll find ideas to help you thrive in 2019 and not just survive!
The chefs in the kitchen today have put together an incredibly filling lunch special, critical to your success - the care and feeding of your network!
I hate quoting politicians, but Hillary Clinton gets credit for the "It takes a village" line. Your network is one of your most valuable tools for success. Sadly, too many of you meet somebody, talk for a few minutes, exchange business cards or transmit data to each other and then *poof* you do nothing to keep in touch!
The Care and Feeding of Your Network
I know it sounds hokey, but the analogy here is no different than a plant in your home. It needs water, light, fertilizer, and a pot big enough so it can grow. Your network is no different. There are so many ways to keep in touch and invest the necessary time to build relationships.
Building relationships is your greatest marketing tool! And as Scott Stratten says in his book "UnMarketing," stop marketing and start engaging!
Now let's hit a few ideas to help you care for your network!
A strong network needs to be more than just a fully loaded roll-a-dex. (I admit it - I'm an old fart and proud of it! Right about now there are too many of you who don't know what a roll-a-dex is/was. Before cell phones and email addresses, it's how we kept track of everybody in our networks!)
I'm right back to where I started this post, "It takes a village!" So, give your village the support it needs and be there to help people in your network because they're going to your best resource when you need help!
If you want to go fast, go alone. If you want to go far, go with others.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.