Fast Food Friday is all about ideas to help you fine-tune your business. And, while most of the dishes served each week are about being a professional photographer, many of them are universal to ANY company.
Business is changing all the time. You have to pay attention to the trends, your audience and all the vehicles at your fingertips to help expand your reach. Thanks to social media, you have the same reach today that only small newspapers and magazines had a decade ago.
There are so many different things that require a little attention. Yet, many of you have chosen to ignore some of the easiest things to change. While some of the Friday specials are short easy things to fix, today's blue-plate special is a little more complicated and a topic that's ongoing all year long.
This is number fourteen in this series, and I want to give you some ideas on target marketing. As a professional photographer, you have to know your audience!
It's Time to Define Your Target Audience!
Every day we get emails that aren't relevant. They go into our spam folders or if snail mail into the recycling bin. There are companies like Macy's who are constantly sending out discount cards, and I remember Levin Furniture when we lived in Akron with a new discount offer every month. As a consumer, we were buried in analysis paralysis trying to figure out what the best deal on their prices really was. They were caught in what I call riptide marketing - unable to break free or change without a potential loss in business.
So, let's come up with some ideas to help you get more targeted with your promotions:
There’s no such thing as knowing too much about your target audience. There’s a great line I’ve used for years, thanks to Ed Foreman, a motivational speaker from Texas:
“If I can see the world through my client’s eyes, then I can sell my client what my client buys.”
You've got to see the world through your client's eyes and understand what they're looking for. I heard Jerry Ghionis once talk about the secret to creating incredible images. The key is to photograph your subjects as if you were looking through the eyes of one of their loved ones.
Well, marketing is no different - you've got to know your client and see the world through their eyes!
Missed any of the past blue-plate specials?
There are now fourteen specials in the series and lots more coming. If you missed any of them, just click on the menu to the right and take a scroll through the complete series. Some of them are more time-consuming than others, but each one will help you develop a more effective approach to a different aspect of your business.
Let's make 2018 your best year yet!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.