I started Fast Food Friday to help more of you think about those things you need to do to build a stronger business. With the seasonality of the fourth quarter right around the corner now is the time to be fine-tuning your business to be proactive rather than reactive!
Today's special isn't fast food at all. I'm sticking with bigger entrees, giving you more to work on. While these new lunches are more extensive, they also have the potential to provide you with bigger and better results.
We've got a guest "chef" today. My good buddy Scott Bourne is sharing an archived recipe for building traffic on your blog, but we're "cooking" today's special together! He's got the entree, and I'm throwing in dessert!
Remember, this is only one "meal" - building a successful blog is about great content, consistency and paying attention to your target audience. Too many of you have let your blogs become nothing more than an extension of your galleries with image after image from client shoots!
Building Traffic for Your Blog - Five Primary Tips
by Scott Bourne
If you're attempting to become (or already are) a professional photographer, in my opinion you need a blog. But not just any blog will do. Your blog needs to be an extension of you. It needs to show off your work for sure, but it also needs to show off your personality.
Once you build a blog, it won't do you much good if people coming to it don't stick around, because you aren't giving them a reason. So here are five ways to increase your blog's audience.
1. Avoid too many ads, too much sales talk, too many banners and too many commercials on your blog. Make sure there is a nice content to marketing ratio. Read your blog as if you were someone else and ask yourself, would I find this blog to contain enough helpful, valuable information to put up with "X" amount of marketing.
2. Publish your blog on a dependable and regular schedule. While publishing new posts every single day will get you a bigger audience faster, it's not a requirement. What is important however, is publishing with consistent frequency. Publish every Monday, Wednesday and Friday for instance and let your audience know the schedule. Whatever day(s) you promise to publish, stick with it so people know there's a reason to come back and more importantly, so they don't forget your message.
3. Tell stories. Be engaging. Talk more about your subject expertise or your clients than yourself. Make sure your content solves a problem for someone else, not for you. Narrative is a powerful form of communication. Use it.
4. Be yourself. You can't make a blog work unless it's honest, transparent and truthful. It has to be written from your very own true perspective, NOT the perspective you THINK people want to hear. It's way too hard to be someone else and to keep it going. Just be yourself. Not everyone will like what you do. Don't worry about that. There's a big world out there. You only need to reach the people who DO like what you do - the rest can head on down the road to find someone or something else. Life goes on.
5. Be helpful. Make sure every blog post provides the possibility of help to your audience. Your content has to be useful, or nobody will care about it. The more targeted, and niche oriented, the better. The more problem solving the better.
Staying on Target
by Skip Cohen
Scott's shared five outstanding tried and true tips, but I want to add to his list.
Can you survive without a blog? Of course, but here's why I believe it's so important. Your website is about what you sell. Your blog is about what's in your heart. The two work together just like publicity and advertising to help you establish a stronger brand.
And, if you're stuck and need a little help or have questions, then you know where to find me! I may not always have the answers, but I've got a fantastic network, and we're all here to help you thrive, not just survive!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.