I started this series and called it "Fast Food Friday" because so many of you are focused on your creativity and don't pay enough attention to the operational and marketing side of your business. What good is working so hard to create the most beautiful images of your career if nobody's buying; they don't know who you are, or you've done nothing to grab their attention?
So, I went off on a quest to find one thing every week you could focus on and start thinking about - relatively short, fast ideas often easy to implement. And, just like a great diner, some of the "blue plate specials" are light while others might take more time and a stronger commitment.
This week's Fast Food special is all about getting involved in your community. Unlike many of the previous specials, this one takes a little more time, but it's also got one of the strongest paybacks! You're looking for the community to be good to you, so you better make sure you're good to your community.
Stumped on Ways to Get More Involved in Your Community?
So many of you over-think the process and find yourself in analysis paralysis! This is such a simple concept. It doesn't matter what you're doing, as long as you're giving back to your community, with or without a camera in your hands. From working the refreshment stand at a Friday night football game to helping kids on the yearbook capture better images - no matter where you live there's an opportunity to be more involved.
Here's another aspect to why being involved is so important. Years ago I heard Jay Conrad Levinson, the father of Guerrilla Marketing, speak. In his top one hundred things guerrilla marketers needed to do was be involved in their community. Why? Because people like buying products from companies they perceive as giving back.
So, what are you waiting for?
Missed any past Friday Fast Foods? They're all still being served!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.