Family Marketing in Professional Photography

​If any part of your business targets family portraiture, NOW is the time to ramp things up! Think about the potential for an updated family portrait, and your ability to become a hero by giving Mom a new idea for gift-giving this holiday season. Remember, 98% of the decisions to hire a photographer in the portrait/social categories are made by women - and most often that's either Mom or with weddings, a bride.

It's Marketing Monday, or maybe today should be Marathon Monday because Marathon Press has a complete program to help you expand your reach and be more effective in attracting clients. 

Here's what I love about the program and why it's perfect for so many of you:

• Direct mail is back with a vengeance. Think about how much noise we have in our lives and how many emails you NEVER open. A well-placed and targeted mailing campaign can help you get through that noise!
• There are three mailings in the program with a fourth "extra" mailing that's optional. 
• Marathon's marketing team helps you with the text, the design, the timing - it's like having your own marketing department.
• The price per contact includes photo insertion, back copy changes, postage, list source, and mailing each piece. 
• Marathon gives you exclusivity in your zip code! These 3-part promotions are limited to only one studio per marketing area on a first-come, first-serve basis.
• Mailing dates run from July to November - so you've still got time to create an aggressive marketing plan and capture the seasonality of the fall.  

It's September and time to start building more business to help you make the fourth quarter the best you've ever had. It won't happen if you just sit there and pray for more business to come through your door. Check out what Marathon's got to offer and let's help you give 2019 a strong finish. Here's your chance to make this year a time when you don't just survive but THRIVE!

Call Marathon at 800-228-0629 or click on the banner above for more information. If you do this today, you've also got time to order a FREE sample of their Family Marketing material. But, don't wait too long - you want to take action quickly and start planting those idea seeds with Mom NOW! ​

Photo Credit: © Yakobchuk Olena