Family Marketing in Photography? Yeah, they've got that!

by Skip Cohen

It's Marketing Monday, and I'm not sure there's a better specialty to talk about this time of year than family marketing.

One of the unique things the pandemic brought to us is a renewed sense of family. Combine the increased importance of family with this year's seasonality, and you've got a perfect ingredient to help build a more substantial business and brand awareness.

Obviously, you need the skillset, which goes deeper than just knowing when to click the shutter. You need to understand composition, lighting, and most importantly, you need to make working with you an experience. Beverly and Tim Walden have talked a lot about creating the experience in their workshops over the years. While the finished product is essential - it's about the subjects having fun working with you. It's about the relationship you build with the client. And remember, you're not selling a photograph but a new heirloom and a memory-maker for a unique family.

So, how are you going to reach your target audience? If you haven't checked out Marathon's Family Marketing program, now is the time. In fact, it couldn't be better to help you create awareness and increase your family portrait business...NOW!

Here's what I love about Marathon's program:

• It's limited to only one studio per marketing area - that means you've got a certain amount of exclusivity. Your target area is going to be flooded with multiple photographers doing the same thing.
• Direct mail is back with a vengeance.
• You've got your choice of a three-piece program or an extended fourth mailing. Here's your chance to develop a program with continuity that plants the seeds for ideas and then follows up with the actual program, special offers, and promotes a timely response.
• Best of all - you've got Marathon's team as an extension of your own marketing department! They're going to help you, each step of the way.

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Don't let this year's holiday season pass you by because you missed the opportunity to plant those marketing seeds with your target audience. The fourth quarter isn't just a time for direct sales, but it also sets the stage for the "slow season," and help's you create sales right into the new year.

​Click on any of the illustrations in today's post to link to Marathon's Family Marketing Program, or call (800) 228.0629 to reserve your marketing area today.