by Skip Cohen
It's Marketing Monday, and I'm not sure there's a better specialty to talk about this time of year than family marketing.
One of the unique things the pandemic brought to us is a renewed sense of family. Combine the increased importance of family with this year's seasonality, and you've got a perfect ingredient to help build a more substantial business and brand awareness.
Obviously, you need the skillset, which goes deeper than just knowing when to click the shutter. You need to understand composition, lighting, and most importantly, you need to make working with you an experience. Beverly and Tim Walden have talked a lot about creating the experience in their workshops over the years. While the finished product is essential - it's about the subjects having fun working with you. It's about the relationship you build with the client. And remember, you're not selling a photograph but a new heirloom and a memory-maker for a unique family.
So, how are you going to reach your target audience? If you haven't checked out Marathon's Family Marketing program, now is the time. In fact, it couldn't be better to help you create awareness and increase your family portrait business...NOW!
Here's what I love about Marathon's program:
Don't let this year's holiday season pass you by because you missed the opportunity to plant those marketing seeds with your target audience. The fourth quarter isn't just a time for direct sales, but it also sets the stage for the "slow season," and help's you create sales right into the new year.
Click on any of the illustrations in today's post to link to Marathon's Family Marketing Program, or call (800) 228.0629 to reserve your marketing area today.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.