I've written a lot over the years about proofreading. It's a challenge we all have - we're rushed, we're writing and too often moving too fast. With me, often I can read something 3-5 times and not catch a mistake. With many of you, you're trained as an artist, not an English teacher. So, many times there are mistakes in what you're writing that even if you read it out loud before publishing, you might not catch it.
Here's the point though...a mistake here and there isn't the worst thing you'll ever do. However, when what you've written can't be understood, you've got a challenge with the potential client who's reading what you wrote. Right off the bat you'll probably lose them. Nobody takes the time to ask for clarification.
I had a laugh yesterday when I got an email with this heading:
Here's the scam the thieves are working...
You get an email from a reputable company you're involved with asking you to verify your account information. So far I've had them from American Express, Bank Americard and Apple. It's always the same scam asking me to click on the link and enter account information to verify changes that have been made to my account.
These thieves needed help with spelling. They had a challenge with "suppourt", although later in the same email they got it right, "support".
Here's the point, just slowing down a little can make you look and sound a whole lot smarter and avoid the challenge of losing a client's interest because they didn't understand what you wrote.
A spelling mistake can destroy your life...
A husband wrote his wife:
"I'm having a wonderful time. Wish you were her."
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.