by Skip Cohen
I know many photographers see themselves as artists. We also know a picture is worth a thousand words. Unfortunately, too many photographers are incapable of basic communications and it seems to be an issue with young and old photographers alike. It’s one thing to have a typo here and there, but a completely different issue to simply not be able to express yourself when writing a letter, email or even a description of your business for a listing ad or brochure.
In a quest to find a resource for so many of you I found a terrific site, Daily Writing Tips. Seriously, you can be creating the finest images of your life, but how sad if you can’t write a brochure or press release about your own work.
And for those of you who would argue with me right now and say you don’t have the time, then at least consider a few of the following tips:
"There are a few standard times to make a new paragraph:
The bottom line is easy to figure out. Being a photographer isn’t just about creativity, it’s about communication and you’ve got to be able to communicate with the public. Often a client’s first impression of you will be something you’ve written leading up to your galleries or your the "About" section on your site.
And last but not least, if you just won’t take the time to make yourself a better writer, start looking for people in your community who can give you a hand!
And from Richard Peck:
"Writing is communication, not self-expression. Nobody in this world wants to read your diary except your mother."
Photo Credit: © Silvano Rebai - Fotolia.com
ClickCon was AMAZING!
It's rare that a first year conference has the power that ClickCon brought to the industry last week. Great speakers, a busy trade show and 1300 attendees loaded with a passion to learn and grow. Put the show on your radar so you know the dates for 2020 when they're announced!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.