by Skip Cohen
I shared the bottom half of this post two years ago before any of us had ever used the word "pandemic."
SARCASM ALERT: This post is dedicated to those who seem to make a hobby out of losing clients and then blame the trend on everything and everybody except the face in the mirror, here's an updated list.
Wandering through the Internet several years ago I came across Desk.com and a list of "Five Annoying Customer Quotes" written by Allyson Stone. Today the site is called Salesforce.com and it's loaded with a lot of good content. Reading her five quotes, I wanted to put them into perspective for the business of photography.
Here's the thing about excellent Customer Service - it's about your attitude. It's not a department that's part of a large corporation. It's meant to be the foundation of everything you believe in business and about your customers. Excellent Customer Service is about making yourself habit-forming and exceeding customer expectations. Every client needs to feel like they're your most important customer.
We're still very much dealing with the challenges of the pandemic, but so is your target audience. Want to make some great in-roads in building your brand? Remember...
"Your customer doesn't care how much you know until they know how much you care!"
Now's the time to show how much you care!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.