Down to the Wire

Don't RUSH me!
I'm waiting for the last minute.

by Skip Cohen

Sunday Morning Reflections are about stepping away from the typical marketing and business topics I write about. I've been doing this series for years. It's about sharing something on my mind that often seems to hit home with a connection to yours.

Just before sitting down at the computer this morning, I was leafing through the Acorn catalog. I'm not sure how I even got on their mailing list. It's filled with a variety of silly things i don't need but always make me smile - especially when it comes to nostalgia like the complete series of McCloud, Lonesome Dove, Cannon, Jake, and the Fatman...and the list goes on and on.

The quote above was a t-shirt, and it hit me because it's ME! So often, I'm rushing to catch the train, but I do my best work under pressure. I love to work down to the wire. Yet, each time I rush to finish something, you can hear me whining about wishing I wasn't under a time constraint. I've only missed a serious deadline once.

Here's my point - missing one deadline was one too many. If we've learned nothing else from the pandemic, it's that life is full of surprises, not always good ones. We're not in as much control as we think we have, and the greatest of plans can change in a second. And most of us have no "Plan B." Remember Murphy's Law, but follow Murphy's Second Law: Murphy was an optimist!

So take the time to think through your daily/weekly to-do list. And make sure the people you love the most are always on that list, which ties in perfectly to me wrapping this up. Make some new memories today and go for those eleven-second therapeutic hugs with the people you love the most. Life is too short, and you don't realize it until you pass fifty and start mumbling, "Where did the time go?"

Wishing everybody a day that stands out from all the rest and is jam-packed with smiles! Clear your head of all the challenges you might be dealing with in your business because they'll all be there tomorrow - don't waste a minute on anything that doesn't really matter today.

​Happy Sunday...or Monday if you're on the other side of the world.
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