by Skip Cohen
It's Marketing Monday, and parts of today's post are from SCU's archives. However, that doesn't change their relevance. Think about it for just a second - Walmart, Amazon, most of the camera manufacturers, along with just about every retailer, all have programs in place to launch in the next 8-10 weeks.
Well, the good news is - with the rush to start shopping earlier and earlier every year, that means more time for you to impact your target audience. Don't wait to start taking action!
Here's a short list of things to think about to help make your presence more recognized and be a leader through the seasonality of the fourth-quarter crunch. YOU NEED TO BE PROACTIVE NOW! It's always more fun playing offense than defense.
The obvious foundation to prepare for this year's holiday season is to define your marketing plans, including partnerships, etc. But here are a few less obvious things to help you fine-tune your planning.
There's a saying I heard years ago that's been modified numerous times by writers over the years. I still like this one:
If you do what you've always done, you'll never get more than you ever got!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.