When I moved back to Ohio in 2009 we bought a couple pieces of furniture at Levin Furniture. From the time we ordered to the day of delivery there were two more special store-wide promotions. Each time I'd pick up the phone and call the sales person who'd helped us. She'd refer the question to the store manager and we'd argue for a few minutes over the inequity of their system. Each time I'd challenge their policies, knowing full well, all I had to do was refuse delivery of our initial order, start over again and get the best price available for what we wanted. Eventually I was told they would "make an exception" and extend the benefits of the new promotion.
I got the first email promo above just before Labor Day and the second promo just ten days later. The first issue is their need to update their mailing list. I haven't lived in Ohio in almost three years, but second, why hit the promo button again in just ten days?
I've seen so many photographers who, whether real or perceived, believe they're stuck in the promotion riptide and can't sell any of their services without a special offer. Nothing is impossible to change. In fact, Henry Ford once said,
“Whether you think you can, or you think you can't--you're right.”
Even bloggers, mostly wedding and portrait photographers, think they're stuck when they can't break the trend of showing images from weekend shoots of their clients. Posting images of clients becomes a popularity contest and I've heard comments about people who were actually hurt, because all of their images weren't shared on their photographer's blog.
So, let's come up with some ideas to help you break the promotional riptide you might be caught in...
There's nothing wrong with promoting your business, but you need to pay attention to your timing, the frequency and always make sure you never compromise on the quality of your work. Show only your very best and build a reputation based on customer service and uncompromising quality.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.