Creativity in Photography and Business
Creativity is the ability to see relationships where none exist.
by Skip Cohen
At the risk of sounding like a Jack Handey clip from old SNL shows, when I read the quote above, it got me thinking about how it applies to our industry. As pros and aspiring professional photographers, you're all in the business of capturing relationships.
And here's one last big one I see every day when I'm wearing my Platypod hat. Eight years ago, Larry T. had a vision of being able to travel without the bulkiness of a tripod but have the necessary gear to capture images that could never be handheld. In fact, the recent Platypod Pros feature on the website highlights forty of the most respected artists in the industry who, every day, create and capture relationships where none previously existed.
So here's my point - so many of you undervalue what you bring to the party with your skills, business, and ability to help your target audience. You worry about the timing of getting more involved and reaching out. You've got the passion for the craft, and you've spent plenty of time fine-tuning your skills, but taking that jump into the public eye and building relationships is risky.
Here's one more thought based on an old proverb:
The best time to plant a tree is twenty years ago.
The second best time is now.
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.