by Skip Cohen
It's Marketing Monday, and we're right in the middle of Spring seasonality, with the last little fury of activity coming up on Father's Day. But what's your next target? What are you doing to build a more substantial business after those seasonality milestones?
In 2004, I met Vicki and Jed Taufer for the first time. They were on vacation in California, and we had lunch together. That was when I was introduced to her calendar for memory-making. She showed me her holiday card for the previous year - it was an accordion-style calendar with special themed events she had created for the entire year for photographing children. (I've included two of the pages in the four-panel card below) She even included a section about her travel in 2004, planting the seed for additional portrait sessions while she was on the road.
Here's my point - this industry has always relied on the natural seasonality of the demand - the Spring holidays and the big holidays in the fourth quarter. But everything has changed - for the better! Thanks to social media, you can create your own seasonality. With just a little creativity and organization, you can create more demand for your services - all on your own.
No one post could cover all the potential business out there, but it's a you-snooze-you-lose scenario. Over the last couple of years, everything changed, but business is out there, and leadership opportunities are everywhere.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.